Vigan City Mayor Eva
Marie S. Medina speaks before a forum organized by the Dr. Andrew L.
Tan Center for Tourism of the Asian Institute of Management (AIM) in partnership with Fundación Santiago entitled “Nurturing Cultural Heritage Tourism in the Philippines” held at the G/F Meralco Caseroom,
Eugenio Lopez Building, AIM on May 27, 2014. Participants from the
government, private sector, academe and from the travel and tourism industry attended the forum. Mayor Medina presented the “Vigan Heritage Conservation” - A Tool for Development where it was well applauded by the attendees. In her presentation she said that the local government of Vigan was able to capitalize on its rich history and culture, including architectural structures and heritage sites, to bolster the city’s economy. Through heritage tourism, Vigan
was able to evolve from a 2nd class municipality with a budget of PhP
27 million in 1995 to a 4th class city with a funding of PhP 329 million in 2013. One p...